February 4, 2023

For small businesses looking to ramp up their social media marketing in the new year, there are many social media platforms that could be a good fit. There are many popular social media platforms with an active user base, making it easier to find your target audience. We’ll take a look at some of the best social media sites to help you develop your social media plans.

Why should your business use social media?

Using a social network can be incredibly beneficial for a business. Here are some reasons why you should use social media platforms for your business:

  1. To achieve: You can reach a large number of users in your targeted segments, as well as market your business to new audiences.
  2. Link: Your company can build a personal connection with customers and fans of the company using social media
  3. Information: Social media is great for spreading and posting important information about the company, such as discounts and sales, because you can reach users quickly.
  4. Speed: The other advantage of social media is that it is incredibly fast and you can reach users faster than ever before on a social platform.
  5. Innovative: By using a social network, companies can be more innovative with their marketing and make meaningful connections with customers and audiences.

popular social media sites

Most popular social media sites

The great thing about social media platforms is that they come with a social networking app. That means you can reach users across devices to increase brand awareness, including on mobile devices. The most popular social media platforms are:


Facebook is the largest social media site and has experienced steady growth over the years. It is the most popular social media platform with an active user base and a wide reach for companies. Facebook Messenger, Facebook’s messaging app, is also incredibly popular and offers advertising opportunities.

2. YouTube

YouTube is a video sharing platform great for long video content, and its parent company is Google. A YouTube channel is one of the best promotional opportunities for businesses and can be a way to build a following. With a billion monthly active users, there is a lot of potential to build a social media presence and connect with YouTube users.

3. LinkedIn

LinkedIn is a professional social networking site with a large group of active users. LinkedIn is best used for personal and professional support and to connect with other users. If your business is B2B, LinkedIn can be immensely valuable in building awareness and generating leads through your professional network.

4. TikTok

TikTok is a more recent addition to social networking sites and has gained immense popularity. It is currently one of the most downloaded apps on both the Google Store and the App Store. TikTok is a video sharing platform similar to YouTube, but more focused on short video content like music and lipsync videos. For businesses looking to build their personal brand with younger users in a fun, exciting way, TikTok is a great platform to add to their social media strategy.


Instagram is another social media website that is an excellent platform to build your online community and promote your brand. There are many ways you can reach potential customers on Instagram as it supports both video and images. For example, you can use your business page to repost images, short videos, and user-generated content. You can also create influencer marketing campaigns on Instagram to increase brand awareness.

6. Pinterest

Pinterest is a purely visual search engine and publishing platform that allows users to “pin” images they like based on themes and groups. For businesses, Pinterest is a great way to build brand awareness and create content that users can quickly discover and pin. This can include DIY tips and processes, inspirational content and other unique visuals that can be ‘pinned’ by users.

7. Whatsapp

Whatsapp is an instant messaging platform used by people all over the world. Whatsapp allows users to send text messages, voice and video calls, and group video chats over Wi-Fi. Many companies have now started using WhatsApp Business and have created their own business WhatsApp accounts to allow easy communication with customers via instant message. Whatsapp for Business also includes features that allow businesses to easily send messages to customers and create a fast communication channel.

More popular social media platforms

Many other social media platforms have an active user base and are used by businesses for promotions, marketing, and customer communications. Among which:

11. Twitter

Twitter is a microblogging platform used by users and businesses. With Twitter, businesses can quickly tweet short informational bites, updates and promotions and easily communicate with customers. It is mainly used as a customer service channel, but Twitter users are very active, so promotional activities should also be considered on the social networking platform.

12. Snapchat

Snapchat is one of the most popular social media platforms because it is so fast, easy to use and has a lot of visual user-generated content. In addition, Snapchat has a social networking feature that allows companies to share promotions, updates, and other visual content to engage with users. While Snapchat’s growth has slowed compared to other platforms, there are still millions of active users that businesses can connect with through the platform.

13. Videos

Like YouTube and Twitch, Vimeo is a professional video platform that shares content. It is a paid platform, so there are monthly fees; it is excellent for professional videographers and creatives to showcase work and provide information. Moreover, Vimeo has some great high-quality features related to videos, so it is beneficial for long closed videos for communication and marketing.

Which social media platform has the most monthly active users?

There are many social media platforms with a very active user base, such as Facebook. It is currently the largest social media platform out there and has about two billion daily active users.

What is the best social media site for business?

The best social media platform for businesses right now is Instagram. It has a huge active user base that uses the app often, and it’s easier to increase brand reach, engagement, and awareness using Instagram’s paid advertising platform tools.

Image: Depositphotos

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