February 4, 2023

SHEIN, the world’s most popular fashion brand, is opening a CBD POP-UP store in Melbourne this Friday. Live the online experience IRL!

Leah Perkins at the SHEIN POP-UP influencer day in Sydney

Leah Perkins at the SHEIN POP-UP influencer day in Sydney

Cult fashion e-comm powerhouse SHEIN returns to Melbourne CBD on December 16-18 with its third Australian POP-UP store, twelve months after the company experienced a surge in demand in the Australian market. Continuing their mission to make trendy fashion, lifestyle and beauty products accessible to all, SHEIN’s Melbourne POP-UP will allow you to shop with your friends and other real, living, breathing people while still experiencing the scores buzz-worthy deals that SHEIN is known for.

Following the overwhelming success of SHEIN’s first Australian POP-UP earlier this year, SHEIN is returning to the exact same location on Flinders Street where shoppers can see, feel and try on products from SHEIN’s extensive range.

Leah Perkins at the SHEIN POP-UP influencer day in Sydney

Leah Perkins at the SHEIN POP-UP influencer day in Sydney

The POP-UP store, at 340 Flinders Street, Melbourne CBD, will stock men’s, women’s and children’s clothing, accessories, footwear, beauty, home/interior, pets and electronics. The store will showcase SHEIN brands DAZY, MOTF, EMERY ROSE, SHEIN X, GLOWMODE, LUVLETTE, ROMWE, SHEGLAM and PETSIN.

SHEIN is also offering Daily Mail readers who can’t make it to the POP-UP in person a 15% discount so they can experience the bargains online. Click here and use the discount code: melbpopup15

Kate Wasley at the SHEIN POP-UP influencer day in Sydney

Kate Wasley at the SHEIN POP-UP influencer day in Sydney

SHEIN operates in multiple categories, including Women, Men, Tweens, Kids, Home, and Pets. The e-comm retailer uses innovative supply chain technologies to manufacture and deliver quality products to customers around the world – affordably and quickly.

Some of the fashion for sale at the SHEIN POP-UP Sydney

Some of the fashion for sale at the SHEIN POP-UP Sydney

DAZY, MOTF, EMERY ROSE, SHEIN X, GLOWMODE, LUVLETTE, ROMWE, SHEGLAM and PETSIN will be featured in the Melbourne POP-UP so you can try on the garments before buying.

Petite fashionista Khadijah Fahad at SHEIN POP-UP influencer day in Sydney

Petite fashionista Khadijah Fahad at SHEIN POP-UP influencer day in Sydney

Since launching online in the US and Europe in 2012, SHEIN has established a reputation for its diverse offerings, with over 17 categories, trend-driven styles, and inclusive sizing. It offers unparalleled value for Aussie shoppers, with most of their quality clothing ranging from $8 to $30 and is known for fast, reliable delivery and a generous returns policy.

Suzan Mutesi at the SHEIN POP-UP influencer day in Sydney

Suzan Mutesi at the SHEIN POP-UP influencer day in Sydney

Be sure to check out the SHEIN Melbourne POP-UP this weekend, but if you prefer to shop from the comfort of your own home, you can always shop SHEIN online

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