Gorillaz, the virtual band, made history with their recent augmented reality (AR) concert in both New York City and London. Hundreds of fans gathered to watch the animated band take over Times Square and Piccadilly Circus as AR technology brought the characters to life on giant screens.
The AR concert was the first of its kind as Gorillaz used the technology to create an immersive and interactive experience for their fans. Visitors could download the AR app, watch the virtual band perform on their phone and watch them come to life on the giant screens.
The band recently released their new single “Skinny Ape” and to celebrate they have put together a unique live musical performance.
During the Gorillaz concert, attendees are transported to a new world as the stage comes to life with stunning visual effects and interactive elements. Using Google’s augmented reality technology, the band is able to bring their unique and imaginative universe to life in a way never seen before.
The AR concerts were a testament to Gorillaz’s innovative and groundbreaking approach to music. The band has always been known for its unique mix of genres and ability to push the boundaries of what is possible in the music industry. And these AR concerts have proven once again that they are at the forefront of technology and creativity.
But the AR concerts weren’t just about the technology. The music took center stage and Gorillaz did not disappoint. With a diverse mix of genres and a unique style that cannot be pigeonholed, the band always delivers a unique performance that leaves their fans wanting more.
Gorillaz is a virtual band formed in 1998 by musician Damon Albarn and artist Jamie Hewlett. The band is known for its unique blend of genres, including pop, rock, hip-hop, and electronic music elements. Gorillaz has released six studio albums and has sold over 20 million records worldwide.
Augmented Reality has the potential to revolutionize the everyday human experience
For those unfamiliar with augmented reality, it is a technology that superimposes digital elements on the real world, creating a hybrid reality. AR has the potential to revolutionize the everyday human experience by improving and enriching the way we interact with the world around us. AR allows digital information and content to be seamlessly integrated into the physical world, allowing us to access and interact with it in new and innovative ways.
ARCore is Google’s platform for building augmented reality experiences, and their recent launch of Google’s Geospatial API was the technology used in the creation of Gorillaz’s live AR concert.
The ARCore Geospatial API allows developers to create AR experiences linked to specific locations around the world, and allows users to interact with that content as if it were a real object.
The API also makes it easy for developers to merge the user’s local coordinates with the VPS geographic coordinates, so they can work with a single coordinate system. This means that developers can link digital content, such as 3D models or text labels, to specific locations, and that content will appear to the user as if they were part of the real world when viewed through the device’s camera.
ARCore has the potential to revolutionize augmented reality by making it more accessible and easy to use. With the widespread adoption of smartphones and tablets, many people already have the hardware necessary to run ARCore-based apps. This means that augmented reality experiences can be created and accessible to a wider audience, making it more viable for companies and developers to invest in creating AR content.
The @Google X @gorillaz AR experience live in Time Square yesterday. So cool in person. Kudos for that @elevenmgmt @nexusstories @OutfrontMediaUS @OceanOutdoorUK @Totemko + all teams involved. pic.twitter.com/LXpocSbfIr
— Michael Kauffman (@michaeljoel) December 18, 2022
Gorillaz has had a significant impact on culture in terms of music and innovative approach to live performance. They have been praised for their ability to bring together different genres and influences and their willingness to embrace new technologies and push the boundaries of what is possible in the music industry.
The possibilities of AR technology are endless and Gorillaz is just scratching the surface. Imagine watching your favorite band perform on top of a virtual mountain or seeing virtual instruments appear in your hands as you play along with the music or an interactive virtual gathering. The use of AR technology in the music industry enables artists to create more engaging and interactive experiences for their fans and helps differentiate their content in a crowded marketplace. The future of concerts is here and Gorillaz is leading the way.
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