Under Armour, Inc. announced that Stephanie Linnartz will join the company as president, chief executive officer and member of the board of directors effective February 27, 2023.
“As a 25-year veteran of one of the world’s most respected global companies, we are delighted to welcome Stephanie to the brand. She is a proven growth leader with an outstanding track record in brand strategy, omnichannel execution, talent acquisition and development, and a passion for driving the best consumer connectivity, experience and brand loyalty,” said Kevin Plank, Executive Chair and Brand Chief of Under Armour.
Under Armor announces the appointment of Stephanie Linnartz as its new CEO
Linnartz, the company said, is currently the president of Marriott International, Inc., the hospitality company with a portfolio of nearly 8,200 properties in 138 countries and territories and 30 brands, including The Ritz-Carlton, St. Regis, Marriott Hotels, W Hotels and Westin, as well as the industry’s most comprehensive customer loyalty program, Marriott Bonvoy, which has 173 million members.
“Responsible for leading Marriott’s multi-billion dollar digital transformation, driving scale through continuous brand innovation across the portfolio, developing partnerships across the elite sports league and teams, while shaping extraordinary loyalty program growth – the Board of Directors is confident that Stephanie – together with our leadership team and all our key stakeholders – will accelerate our ability to realize the substantial opportunities for Under Armor as both an operating company and an aspirational brand,” Plank added.
Linnartz has served as president of Marriott International, Inc. since 2021. she has held various leadership positions in sales, marketing and finance.
Linnartz serves on the board of directors of The Home Depot, the specialty home improvement retailer with approximately 2,300 stores and 500,000 employees. Linnartz has been recognized for her industry leadership, including her inclusion on the Forbes CEO Next 2021 list. She is also a member of the Fortune CEO Initiative, a forum of global business leaders committed to addressing major social issues.
Commenting on her new role at Under Armour, Linnartz said: “Under Armor is an iconic brand with a huge opportunity ahead. This company has tremendous energy and excitement, and I am determined to build growth while maintaining operational excellence.”
Interim CEO Colin Browne will resume his role as COO
When Linnartz joins the company, Colin Browne, who has served as interim president and CEO since June 2022, will continue to play a leadership role by resuming his position as chief operating officer.
“Colin is a world-class industry professional and has done a great job leading through the transition. Highlights include refining our long-term strategy by tripling our total addressable market, validating the renewed growth fundamentals needed to establish industry leadership and defending our UA team culture,” says Plank.