McLaren and BAT are collaborating with artist Anna Maria Aoun

McLaren and BAT are collaborating with artist Anna Maria Aoun

Following Rabab Tantawy’s remarkable 2021 design for the “Driven by Change” program, Vuse and the McLaren Formula 1 Team present their latest artist partnership with illustrative artist Anna Maria Aoun. The artwork composes an abstract design for the new car livery that conveys an inspiring message through its free-flowing lines.

Better known online as Anna Tangles, the Lebanese artist has developed a signature style in which the formation of curves flow together to create a sense of calm and focus. Her aesthetic is more of a reminder to push through challenges rather than getting “caught up” in deliberation. This powerful ethos is the inspiration behind this year’s “Driven by Change” livery project.

Capitalizing on the initiative’s creative aim within motorsport, Aoun designs an enveloping linework in vibrant shades of electric blue and McLaren’s signature fluorine papaya accents that bring a dynamic and almost active look to the livery. As the one-of-a-kind McLaren F1 car races around the track, the artist hopes it will enable another emerging talent to create without limits and enjoy the sense of liberation that creativity brings.

Group Head of Brand Building at BAT John Beasley comments: “Driven by Change is designed to build legacy, and we couldn’t be more proud that our 2021 artist, Rabab, assigned Anna to carry on that legacy of creativity and change . Anna epitomizes the Driven by Change ethos and it’s great to see an original piece of her artwork given the time to shine on one of the world’s fastest moving canvases.’

Louise McEwen, Executive Director of McLaren Racing Brand & Marketing added: “It has been great to launch our latest livery for the Driven by Change campaign. The reaction from the fans has been incredible and it’s great to see him on track under the bright lights of Abu Dhabi. It really stands out. We were also thrilled to have Anna Tangles become part of the McLaren family this weekend, it was inspiring to see her artwork come to life on our cars. It has been great working with her and we look forward to seeing her continue to grow.”

Don’t miss the chance to get a close look at the recently unveiled McLaren Formula 1 race car. From November 24 to December 4, head to Jumeirah Beach Residence to see the car and take part in the fully immersive Vuse x McLaren experience. To enter you must be 18 years or older.

Jumeirah Beach Residence
Al Mamsha Street, Dubai
United Arab Emirates

Leave a Reply

Your email address will not be published. Required fields are marked *