Michelob ULTRA threw a digital art pop-up at Maps Backlot in Miami, Florida. The commemorative event celebrated the rollout of the brand’s all-new 2023 NBA Team Cans, featuring artwork by Chuck Anderson, Bigshot Robot, Eric Elms, Joanna Torrocha, Bradley Ward and Jacob Rochester. DJ Irie treated the crowd to contemporary hip-hop sounds, followed by a closing performance by 21 Savage.
The event drew a fashionable crowd, with several attendees in sporty streetwear posing on a red carpet against a backdrop featuring the Michelob ULTRA x NBA brand. Social media personality Julieanna Marie Goddard (@yesjulz) and recording artist and producer Chandler Great, known as Turbo, made notable appearances. A special station showcased artwork created in collaboration with studio and conceptual artist Bradley Ward, Chuck Anderson, illustrator, designer and muralist David Mark Zimmerman and more. The lineup was inspired by the NBA Hall of Fame format, including LED screens illuminating each artwork, alongside glass displays featuring the 2023 range of cans and the iconic Larry O’Brien NBA Championship Trophy. There was a private VIP area and meet and greet area led by Ward, Rochester and Torrocha, who provided signings of bespoke poster cards featuring their respective Team Can art.
Attendees were treated to an open bar serving complimentary Michelob ULTRA beer and spritzers, and the Latin Fixin’s Food Truck cooked up burgers, sandwiches, quesadillas, and more. At the heart of the event, Michelob ULTRA outfitted the basketball court with a rollout of large-scale LED displays featuring branded content and images of the new cans. Gary Payton and WNBA/Los Angeles Sparks player Nneka Ogwumike took on Alonzo Mourning and Chris Brickley in this year’s Courtside Countdown Challenge. In the first round, Payton and Ogwumike were defeated in a close battle, with Mourning and Brickley reluctantly accepting a rematch. To the surprise of the crowd, Payton and Ogwumike set the record with a heart-stopping win.
21 Savage stole the stage to perform bangers from their 2017 collaborative album, Without warning and the 2018 album, Not all heroes wear capes. To close the event, his set included songs “Who Want Smoke??”, “Don’t Come Out the House” and his latest single “Rich Flex”, which made the audience giddy with anticipation, hoping that recent associate Drake was scheduled to perform.
Check out Michelob ULTRA’s limited edition cans on the brand’s website, and stay tuned for more Art Basel coverage here.