PacSun looks to digital fashion and the metaverse for its latest winter collections

PacSun looks to digital fashion and the metaverse for its latest winter collections

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PacSun is rethinking how Gen Z consumers shop. The youth retailer continues to embrace VR, AR, 3D and interactive capabilities to engage fashion and self-expression in the metaverse. Taking cues from Web3’s style-obsessed trendsetter Miquela, PacSun has also tapped IRL TikTok creators Brooke Monk and Mathieu Simoneau to enter the ever-expanding and immersive world of PacVerse. The digital destination recreates a futuristic airport, an inverted universe and an icy winter-themed wonderland. The launch of PACWORLD on roblox and the tablet-friendly “PacSun the Game” embrace the gamification and digitization of modern commerce. PacVerse will unveil a special gift shop featuring the retailer’s latest men’s arrivals, with exciting opportunities for users to personalize their avatars and shop directly through the metaverse.

PacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn Rumfallo

PacSun’s metaverse experience reflects Gen-Z’s progressive consumer patterns and a new fashion culture. As one of the first US retailers to accept cryptocurrency payments through service provider BitPay, PacSun has also made progress with its first-ever NFT, the PacSun Wave (released November 2021), followed by the Pac Mall Rats NFT Collection. Inspired by these virtual assets, PACWORLD is an innovative way to inject your everyday style expression with Web3-inspired futurism while building your own digitized persona.

PacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn Rumfallo

The 2022 seasonal lineup includes graphic tees, fleeces, sweaters, flannels, cargo pants and outerwear, packed with graphic, psychedelic patterns and text. For digital natives, self-expression and the freedom to explore your identity in physical and virtual worlds is paramount. While the intersection of the two may seem baffling to some, VR and AR experiences have ushered in a new frontier of gaming and similar unconventional fashion trends.

PacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn RumfalloPacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn RumfalloPacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn Rumfallo

PacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn Rumfallo

The amalgamation of 90s style minimalism juxtaposed with the subversive DIY grunge core trend currently sweeping TikTok speaks to the rise of digital fashion. The style is characterized by rebellious, deconstructed garments featuring geometric cut-outs, asymmetrical draping, textured stitching and fringe embellishments – seen worn by the likes of avatar influencer Miquela. PacSun’s latest initiatives emphasize how digital aspirations can be executed and expressed in the real world, where avatar mood boards become vacation wish lists.

PacSun Seasonal Winter Clothing Lineup 2022 PACWORLD PacVerse VR AR 3D Interactive Shopping Experience Gen Z Roblox Miquela Bro Hero DW okay Monk Mathieu Simoneau Brynn Rumfallo

Whether you’re building a digitized personality or preparing for the frigid months ahead, PacSun’s 2021 seasonal lineup and shoppable metaverse experience offer the best of both worlds and much more on the horizon. Read more about PACWORLD and PacVerse on the PacSun website. Check out the lookbook above to see select styles in action.

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