Second-hand fashion giant Vestiaire Collective has announced that it will ban all fast fashion products from its platform from the upcoming Black Friday on November 22.
The Paris-based company said the move is part of its “mission to drive collective change towards a circular fashion economy”, and “reinforces the idea of buying quality over quantity and encourages consumers to invest in craftsmanship at better prices”.
Vestiaire Collective said it has a three-year plan, including hiring an outside agency to “create a robust set of ‘fast fashion’ criteria, including low product quality, labor conditions and environmental footprint”. Brands that meet the criteria will be banned from the site.
But Vestiaire Collective informs FashionUnited that a first list of banned brands has already been made. They include Shein, Asos, Atmosphère, Boohoo, Burton, Coast, Dorothy Perkins, Fashion Nova, Karen Millen, Miss Selfridge, Missguided, Na-Kd, Nasty Gal, Oasis, Pretty Little Things, Topman, Topshop.
“Fast fashion has no value, much less resale,” said Dounia Wone, chief impact officer of Vestiaire Collective, in a statement. “We took this step because we don’t want to be complicit in this industry that has a huge environmental and social impact.”
Wone said the current system “encourages overproduction and overconsumption of low-quality items and generates massive amounts of fashion waste.”
It’s an interesting move from Vestiaire Collective, which has grown rapidly in recent years at the forefront of the burgeoning resale market fueled by more environmentally conscious younger consumers.
While fast fashion is undeniably harmful to the environment, many resale market advocates believe that all fashion should be re-worn rather than thrown away, including fast fashion.
The move to ban fast fashion clothing is also likely to better position Vestiaire Collective in the increasingly competitive upmarket resale segment, alongside The RealReal, The Outnet and Mytheresa.
Fast fashion brands are often sold on lower budget resale platforms such as Depop, Poshmark and Vinted.
Vestiaire Collective said that to prevent more waste being created by the ban, it is “committed to finding and promoting practical solutions for the fast fashion items its members already own,” including wear, repair, recycle strategies , upcycling and constructive donations. .
The company said its latest decision came after a team of employees visited Kantamanto in Ghana, the largest reuse and upcycling economy in the world.
According to Vestiaire Collective, about 15 million garments pass through the Kantamanto market every week, with 40 percent of unpackaged items leaving the market as waste.
“This trip underlined the importance of immediate, radical action around fast fashion,” said Vestiaire Collective.