January 27, 2023

Acclaimed Spanish company Dolores Promesas returns to the Spanish fashion circuit to fill the new Spring-Summer 2023 season with style and colour.

The brand, which has dressed celebrities such as Paula Echevarría, Sara Carbonero or Marta Hazas, is launching this season its new collection, full of floating fabrics, seductive shades and impeccable cuts, preserving the essence for which it has triumphed all these years.

“It doesn’t matter what happens to you, but what you do with what happens to you”. Dolores Promesas returns stronger than ever to tell a new phase of her story, and she does so with the same enthusiasm as on day one. Happiness returns to smile the most acclaimed character of fashion lovers who, according to his philosophy, has left all his pain behind. Dolores Promesas has taken control and will return to the fashion world next season P/V 2023.

Photo: Dolores Promesas, courtesy of the brand

After a long rest, and with the support of her friend Pepa, her dog Tula and her cat Trini, Dolores Promesas returns to stay. The Spanish company will see the light again this new season with a collection that captures one hundred percent #spiritudolores: cheerful, inspiring, fun and positive, looking for the missing link and recapture the company’s loyal following, alongside new generations of fashionistas .

Unconditional fans of the brand will be happy to know that the new Dolores Promesas collection is composed of garments and summer designs full of creativity and prints, always inspired by the story of the brand’s great protagonist. Creations with their own philosophy and a very personal style, in which the authentic #spiritudolores is reflected in each of them.

Photo: Dolores Promesas, courtesy of the brand

Collection PV 2023

The new collection consists of three pillars, as the brand has done for years:

  • Dolores Promesas Party, the brand’s most exclusive line, dedicated to events and special occasions. Natural fabrics such as silk, details of precious stones, lace and very careful patterns are the protagonists of this line, which has paraded through the most important red carpets in the country.

  • Dolores Promesas Casual, modern and informal garments, including dresses, two-piece suits, blouses or trousers that feel like a glove, ideal for the everyday life of today’s woman, who values ​​comfort but wants to feel beautiful, loved and special.

  • Dolores Promesas Sport, the protagonists of this line are undoubtedly the famous T-shirts with quotes from most Dolores that mark the history of the brand and are part of every experience of all fans, although it also has sweatshirts, dresses and monkeys.

The amazing return of Dolores Promesas, as the brand’s followers have noted, is cause for celebration. The company is launching a new collection very faithful to its style, continuing to produce most of its garments in Spain and Portugal, offering quality and personalized service. The brand’s production and design process is still in Madrid, with an important representation of the previous teams (design, marketing, sales) and the same workshops and suppliers, who take care of every detail, from the selection of materials to clothing, go through multiple quality checks.

All thanks to the fact that Dolores Promesas was acquired in May 2022 by the company Corredor Europeo, also owner of the fashion brand Niza, was finally able to start a new business cycle.

Photo: Dolores Promesas, courtesy of the brand

Sales channels

Dolores Promesas has always grown hand in hand with the online universe by adapting and integrating the tools that appeared on the market. That is why the new collections of Dolores Promesas will remain for sale through this channel for the time being thanks to a competitive website, created by excellent professionals and multidisciplinary teams that are highly specialized and up-to-date with everything that occurs on the market.

On the other hand, it will also be present in selected multi-brand stores in the country.

Dolores Promesas’ new collection hopes to excite more than one fan of the brand, who we know has been missing its clothes and style, waiting for its return. The followers will be able to redress their favorite dresses through the legit nature of Spanish fashion.

“Happiness smiles again and I have help: I ​​have my family, my friends, my dog ​​Tula, my cat Trini, and I have you” – Dolores Promesas

Photo: Dolores Promesas, courtesy of the brand

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