Do you think Sony is new? PlayStation Plus setup is reasonable? Do you think splitting the tiers into Essential, Extra, and Premium was a wise move by the Sony tactics? Your thoughts aside, it seems that the public reaction to the new subscription service hasn’t quite made the impact Sony hoped.
As part of a new development in the messy investigation into whether Microsoft should be able to acquire Activsion Blizzard, Britain’s Competition and Markets Authority has published Sony’s response to the authority’s Issues Statement. race in which the two platform holders are involved.
“Game Pass significantly leads PlayStation Plus,” Sony writes in its response to the CMA. “Microsoft already has a substantial lead in multi-game subscription services. Game Pass has 29 million subscribers on the Xbox Game Pass console and Xbox Game Pass Ultimate and is expected to grow significantly going forward. PlayStation Plus lagging significantly [behind the numbers for Xbox Game Pass.]”
It’s worth noting that the last official numbers we heard from Microsoft about Game Pass suggested the service reached 25 million subscribers – and that was in January of this year. So that means the service added 4 million more members in less than 12 months. Given that it’s also “expected to grow significantly going forward,” you can see why Sony is eyeing it with caution.
Earlier this year, we learned that PSN passed the 100 million user mark – so that means there’s a slew of people connected to PlayStation’s online infrastructure who aren’t necessarily subscribed to PS Plus.
Data shown in Sony’s November 2022 earnings presentation showed that the number of people subscribing to Sony’s PlayStation Plus fell from 47.3 million to 45.4 million this quarter. So that’s still more than the number of players subscribed to Xbox Game Pass – but Sony’s top-tier subscriber numbers must then also be much lower than what you previously expected from those numbers.
So what is Sony’s goal then? It will probably be to convert as many people who are already part of the PlayStation ecosystem into PS Plus subscribers, at the highest possible level. Whether we’ll see the company add more content, more discounts, or anything else to provoke that remains to be seen.
For example, I’m still waiting for more PS1 games to be added to the service, as promised, before I upgrade my membership from Extra to Premium.